BUSINESS TECHNOLOGY ASSOCIATION HONORS TOSHIBA WITH THE 2002 CHANNEL'S CHOICE AWARDS

Toshiba Ranks High in Annual Independent Dealer Survey and Garners Industry's Most Coveted Title

IRVINE , California   ( Jul 10, 2002 ) :

Toshiba America Business Solutions (TABS) was honored by the Business Technology Association (BTA) as the industry's 2002 Channel's Choice Award winner in the annual survey of independent dealers. Toshiba was recognized in four of the five performance categories, including the highest recognition of Overall Superior Performance, at the BTA's Annual Conference and Technology Exposition on Monday, June 10.

Toshiba received the Channel's Choice Award in the following four categories, Corporate Support, Product Line, Marketing Distribution and the coveted Overall Superior Performance. This win marks the seventh out of eight years that Toshiba has claimed the title as the most favored manufacturer serving the BTA Channel in Overall Performance. In addition to the BTA win this year, Toshiba also received award recognition from Better Buys for Business, Buyer's Lab, BERTL Digital Test Laboratory and The Cannata Report.

"This designation is especially meaningful this year as it comes from all independent dealers surveyed, not just BTA members. We are extremely grateful to these dealers for recognizing and acknowledging our commitment to their business and thankful for their continued confidence in the Toshiba brand," said Rick Taylor, senior vice president Sales, Marketing and Business Operations for TABS.

In its 12-year history, The BTA's Channel's Choice Award is given to outstanding providers within the imaging solutions industry. This year, the survey was distributed to 3,695 dealers who were asked to rate their primary and secondary suppliers within four performance categories, including Corporate Support, Marketing Distribution, Product Line and Digital-Connected Products. In addition to the four broad categories, an Overall Superior Performance winner was also selected.

"With the expanded survey population and in-depth level of questions this year, we (the BTA) felt the results were more aligned with the entire population of the imaging solutions industry," Said Robert Whiton, president, BTA. "We congratulate Toshiba with their continued success amongst the dealer network and their leadership within the industry."

About Business Technology Association (BTA)

The Business Technology Association is an international organization serving dealers, value-added resellers, systems integrators, manufacturers and distributors in the business equipment and systems industry. BTA helps its members profit through a wide variety of services, including free legal counseling, benchmarking studies and reports, the latest news, trends and products in the industry, cutting-edge educational opportunities and hard-hitting publications. For more information about BTA, access its Web site at http://www.bta.org, or call (800) 505-2821.

About Toshiba America Business Solutions

Toshiba America Business Solutions, Inc. (TABS), manages product planning, marketing, sales, service support and distribution of copiers, facsimiles, multifunction printing products, network controllers and toner products throughout the United States, Latin America and the Caribbean. Headquartered in Irvine, Calif., TABS comprises four divisions: the Electronic Imaging Division, Toner Products Division, Document Solutions Engineering Division and TOPAC, a subsidiary which operates a network of office equipment dealers.

Named the most favored manufacturer in seven of the past eight years by the Business Technology Association (BTA), Toshiba's entire product line, customer support and marketing distribution policies are a marker for the industry. Among the many other awards garnered in recent years, Toshiba was named the "Copier Manufacturer of the Year" by the Marketing Research Consultants (MRC) in 1997, 1998, 2001 and 2002 and received the CIO Web Business award for its leading edge intranet site in 1998, 1999 and 2000.

TABS is an independent operating company of Toshiba Corp., the fifth largest electronics/electrical equipment company and the world's 77th largest company in terms of sales. Toshiba Corporation is a world leader in high technology products with more than 300 major subsidiaries and affiliates worldwide. Fiscal year revenue in 2001 was approximately $41 billion.

For more information on Toshiba copier, facsimile and printer products, or for a local dealer, call 1 800 GO TOSHIBA or visit the TABS Web site at either www.copier.toshiba.com or www.fax.toshiba.com.