TOSHIBA AMERICA BUSINESS SOLUTIONS INC. TEAMS WITH THE GALLUP ORGANIZATION TO ENHANCE CUSTOMER ENGAGEMENT ENTERPRISE-WIDE

Toshiba Joins List of Leading U.S. Companies Enlisting the Service of the Respected Research-Based Consulting Organization

IRVINE , California   ( Jul 26, 2007 ) :

Underscoring its ongoing commitment toward delivering superior customer service and value within its employees and network of authorized dealers, Toshiba America Business Solutions Inc. (TABS) today announced an agreement with The Gallup Organization, an industry-leading research-based consulting organization. Through its Organizational Performance Model, which was designed to understand and manage the emotional economy, Gallup will work closely with TABS to measure, manage and standardize engagement “best practices” at multiple levels within the organization. TABS Engagement Program was initiated this summer.

“In our industry, in which sales success is often relationship-based, TABS truly differentiates itself by the strength of our reputation among our customers and our dealers, and by the level of engagement that our dealers have with our customers,” said Rick Taylor, president and CEO, TABS. “As an ongoing process, we strive to continually exceed our own standards of excellence, and Gallup's program will most certainly be of value in this area.”

Taylor continued, “We're expecting that HumanSigma will enable us to identify the outstanding customer service practices that our dealers already implement individually, and then standardize these 'best practices' across the entire TABS family, while also identifying other areas of opportunity for improvement and growth.”

Gallup research indicates that maximizing both employee engagement and customer engagement leads to the highest levels of customer loyalty, yielding the greatest impact on business outcomes. The holistic approach of “optimizing” the human side of a business transaction is achieved through Gallup's HumanSigma® measurement methodology. Like Six Sigma, its objective is to reduce variability to optimize organizational performance. Unlike Six Sigma however, HumanSigma focuses on measuring the human aspects of organizational performance to drive profitability and growth.

By following its proprietary Gallup Path™, Gallup will first identify TABS' organizational strengths, and will then develop a plan to standardize these best practices across the organization. The end objective is to foster even savvier TABS managers, who inspire the most engaged employees, who in turn develop the strongest possible relationships with customers, resulting in the highest levels of customer loyalty.

Following the conclusion of the research, Gallup also will provide consulting and training to dealerships on how to employ these best practices to drive heightened levels of employee and customer engagement. The overall objective of this exercise is for TABS to achieve its vision of fostering “customer passion” by driving irresistible value, ultimately leading to strong financial performance at all levels of the organization.

About Gallup

The Gallup Organization has studied human nature and behavior for more than 70 years. Gallup employs many of the world's leading scientists in management, economics, psychology, and sociology. Gallup performance management systems help organizations boost organic growth by increasing customer engagement and maximizing employee productivity through measurement tools, coursework, and strategic advisory services. Gallup's 2,000 professionals deliver services at client organizations, through the Web, at Gallup University's campuses, and in 40 offices around the world.

Toshiba America Business Solutions Inc. (TABS) manages product planning, marketing, sales, service support and distribution of copiers, facsimiles, multifunction printing products, network controllers, and toner products throughout the United States, Mexico, Brazil, Latin America and the Caribbean. Headquartered in Irvine, Calif., TABS has four divisions: the Electronic Imaging Division; the Toner Products Division; the Document Solutions Engineering Division; and TOPAC U.S.A., Inc., dba Toshiba Business Solutions (TBS), a wholly-owned subsidiary corporation of TABS, that operates a network of wholly owned office equipment dealers throughout the United States.

Named the most favored manufacturer eight times by the Business Technology Association (BTA), Toshiba's entire product line, customer support and marketing distribution policies are markers for the industry. Among the many other awards garnered in recent years, Toshiba was named the “Manufacturer of the Year” seven times by Marketing Research Consultants (MRC), and has twice been named to the CIO 100 for being among the top 100 “bold” (2005) and “agile” (2004) companies in the world.

TABS is an independent operating company of Toshiba Corporation, the seventh largest electronics/electrical equipment company and the world's 87th largest company in terms of sales. Ranked by Fortune magazine as the 10th Most Admired Electronics Company in the World, Toshiba Corporation is a world leader in high technology products with more than 300 major subsidiaries and affiliates worldwide. Fiscal year revenue in 2006 was approximately $60 billion.

For more information on Toshiba copier, facsimile, multifunction printing products, network controllers or toner products, or for a dealer in your area, call (800)-GO-TOSHIBA or visit the TABS Web site at www.copiers.toshiba.com .